The purpose of your business sign will vary depending on the nature of your business. It could be to attract new customers, impress viewers with a professional look, or even brand your business. Every detail of your sign will have a bearing on your goals. Hence, having a clear purpose in mind is essential before beginning. If you are unsure of the purpose of your sign, consult the best sign company in South Chicago, IL. In this article, we’ll explain some of the basics of a business sign.
The material of your business sign will determine its size and brightness. It is recommended to have a sign that rivals other signs in the area. In fact, many cities have specific laws on sign brightness. However, if your business does not have enough budget to invest in a fully lighted sign, consider a semi-illuminated sign. This type of lighting casts a shadow on the walls, so it is not recommended for use in an office environment with strong lighting.
While business signs are important marketing tools, they need to be eye-catching. Whether they are small or large, the signs should be attractive to attract the attention of potential customers. You can create your own sign online or pay a sign designer to design your signs. Sign makers are also available online, like Canva and Fiverr. Billboards are another way to promote your business. You can also go for local billboards to increase your visibility.
Lastly, a well-designed business sign will enhance the brand and boost sales. Most businesses spend a lot of money on marketing and advertising, but signage has the most effective exposure for a small investment. Customers will see your signage all day long. It also reduces search costs, which refers to the time consumers spend looking for a particular product or service. The right design and color scheme will go a long way in creating brand recognition and increasing sales.
Whether your business’ sign is going to be outdoor or indoor, it needs to withstand the elements. Different materials will perform differently. Alumalite is an engineered honeycomb structure that offers 240% more panel strength in high winds. However, other materials are better suited for custom shapes. Aluminum is water-resistant, and doesn’t rust. In addition, it is flexible and lightweight while still offering strength. The thicker the aluminum, the greater the panel strength.