For years I have had the distinct honor of being a Sign Company Broker/Signs person for the Santa Margarita Real Estate Market in Rancho Santa Margarita, California. Well, now that description is much different then it used to be. Now a Sign Company has to provide a broad spectrum of services and products so as to continue to maintain pace with the changing times.
The “broaden the spectrum” concept is very much alive and well in signage companies today. That is good news for all of us business owners out there, because it means that we can continue to compete in this industry. When you think about it from the perspective of the customer, more choices mean more money in their pockets. This directly impacts us, the larger the market share that we have in this market, the better off we are going to be. This means more opportunities for us to earn more profits.
Let’s look at some specific examples of services that a signage company can provide to its customers. A business owner may need a sign company to install a “welcome to our store” sign on a busy corner of their store. Or perhaps they need a sign company to install a sidewalk sign on a busy street in their community. It could even be that a Sign Company needs to install a floating sign on a bridge or a water tower.
Banners are also very popular signage products that Sign Companies can provide to their customers. There are a variety of sizes, styles, colors, and types of banners that a Sign Company can create and produce for their customers. Business owners will often request that a Sign Company create custom signs for their events such as conventions, open houses, sales meetings, ribbon cutting ceremonies, etc. Custom signs help to enhance the overall appeal of the event or presentation. In addition to helping to increase the overall visibility of the event, a custom sign will also serve as a promotional tool and a marketing tool.
Some of the other services that a Sign Company can provide include outdoor signage, indoor signage, and indoor signage and promotion. Signage companies can help a business owner create effective and attractive signage for their company, products, and/or services. Many business owners want to maximize the effectiveness of their signage while keeping costs at a minimum. Outdoor signs are especially important for a business that has an out-of-doors location because these signs can often attract more foot traffic and increase the amount of sales and customers. Indoor signage is critical for smaller businesses because these indoor signs can be used as billboards.
Many businesses are now beginning to use vehicle wraps as another way to promote their company. Vehicle wraps are designed to attract attention as well as maximize visibility. A car wrap is a customized decal that can be placed on any type of vehicle such as an SUV, truck, motorcycle, vehicle or even a bicycle. These customized vehicle wraps are also known as car banners. Using a professional sign company will help a business owner increase the visibility of their business and sign company will ensure the accuracy of the custom signs.